The Area

Stunning architecture that cuts a dash on the skyline

With eye-catching looks and aesthetic perfection, ICE is a shining example of inspirational, cutting-edge design. Its striking façade cuts a dash on the skyline, naturally and harmoniously blending with its surroundings. Sleek lines and neat symmetry give a sense of continuity, while dynamic contours give the development a futuristic feel.

The design concept for ICE combines a desire to please the eye with a commitment to practical functionality. The development also incorporates green space, enhanced by subtle planting and attractive landscaping, creating a link with the natural world. Yet what ICE is really about is contemporary urban living, and this is reflected in its stunning good looks.

Wall-to-wall style and a host of creature comforts

As you’d expect, the apartments at ICE offer a premium specification. Interiors are designed and finished to the highest standards, with top quality fixtures and fittings. Features include designer kitchens by Urban Myth with quality Smeg appliances, under unit lighting and satin chrome finish downlighters.

Bathrooms are cool and stylish, with contemporary white sanitary ware designed by David Chipperfield, European wall tiling, a shaver point and a fitted mirror above an oak shelf. Each apartment has central heating powered by a revolutionary communal gas fired boiler, high performance double glazing, an entry phone system and a dedicated underground parking space.

Work hard, play hard – ICE delivers the perfect balance

Living at ICE isn’t just great for work. It’s great for play too. Being in the heart of Stevenage gives you easy access to leisure and nightlife, including a wide range of bars, restaurants, cinemas and clubs. At the same time, there’s room to breathe, with parks and woodland where you can escape for some quiet time.

At ICE you’ll also enjoy your nights in, whether entertaining friends or just relaxing. ICE apartments have been cleverly designed to provide spacious living areas, not to mention plenty of storage room to keep things neat and uncluttered.

A great range of shopping right on your doorstep

The first town in Britain to have a pedestrianised shopping zone, Stevenage today offers all kinds of retail outlets, from designer clothes boutiques to music stores. In the ‘Old Town’ you’ll find branches of Waitrose and Boots, as well as smaller, independent establishments selling unique housewares and gifts.

The ‘New Town' centre has over 250 stores, including Marks & Spencer, River Island, Next, Topshop and Tesco. There are two shopping malls: the Westgate Centre with 35 shops and restaurants, and the recently opened Forum with over 12,000 square metres of retail space. Out of town there are the Roaring Meg and Roebuck retail parks with superstores such as Homebase and Comet.

From spicy food to sizzling nightlife, Stevenage has it all

After dark there’s plenty going on in Stevenage, from cinema to concerts, all easily reached from ICE. As well as lively bars and traditional pubs, there’s a superb range of restaurants, serving everything from haute cuisine to curries. Or if you prefer, there are fast food establishments where you can grab a quick bite.

Stevenage Leisure Park has a multiplex cinema, several restaurants and is also the hub of the town’s clubbing scene. There are three venues on the site: the larger-than-life Liquid, a mega venue which has the latest techno equipment; Jumpin Jaks, which has its own resident dance team; and Envy, a sophisticated place exclusively for over 25s.

The weekend starts here, with sports and cultural pursuits galore

Stevenage also scores highly when it comes to sports and cultural pursuits. The Stevenage Arts and Leisure Centre includes a well equipped fitness suite, as well as the Gordon Craig theatre, which presents a varied range of events, including plays, concerts and comedy. There’s also a David Lloyd Club with an air-conditioned gym and a 25-metre indoor pool.

For outdoor pursuits there’s Fairlands Valley Park, which has jogging trails, a children’s play area and an 11-acre sailing lake. For golfers, there are several excellent pay-as-you-play and private clubs in the area. Close to Stevenage is Knebworth House, not only a magnificent Gothic stately home, but also a renowned venue for rock and pop concerts.

Central London just 30 minutes, gateway to Europe just 15 miles

For transport connections, the location of ICE couldn’t be better. Stevenage’s mainline railway station is just under a mile* away. From there trains run regularly to London King’s Cross, with a journey time of under 30 minutes**.

As for road links, Stevenage is close to the A1(M) motorway which provides easy access to central London, the M25 and the cities of the North.

Enjoy the attractions of the capital whenever you feel like it

It doesn’t matter whether you’re a regular commuter or simply like to pop in to London for some shopping or a night out. ICE is the place to be. Just walk down to the station and in under 30 minutes** you can be in the heart of the UK capital.

From King’s Cross the bright lights and sizzling nightlife of the West End are at your fingertips.

Browse the big name stores on Oxford Street. Take in a show or go clubbing. With regular, fast train services taking you home in no time, you can really make the most of all the attractions of England’s capital.

* Source: www.theaa.com

** Source: www.thetrainline.com